I am so over green. Green businesses. Green clothing. Green coffee. Green cars. Green mutual funds. Green maxi pads with green wings. Green became the new black when people ran out of new ways to sell things.
I got one of my nerd magazines (Journal for the Society of Technical Communication) in the mail recently and the main article this month is one called “Green Printing: A Guide to Environmentally Responsible Printing.” This month’s journal arrived sealed in plastic, as it always does, and boasts 106 glossy pages, which is about average for each publication. Maybe I’m missing something here, but wouldn’t a good start toward environmentally responsible printing be…oh I don’t know…not printing anything at all? Especially 100+ printed pages about printing?
I am not a green person. I like holding real books and shiny magazines in my hands. I like two-ply quilted toiled paper. I like inhaling lead dust as I shoot holes through dozens and dozens of paper targets at the range. My thoughts regarding all things green are black – like my soul.
Tuesday, March 11, 2008 at 1: 02 am |
But green goes so well with black.
Tuesday, March 11, 2008 at 8: 31 am |
Gah! I hear “green” and I get nauseous and dizzy from the ignorant spin.
For server consolidations, we used to measure power, cooling, and floor space. Now, we measure “eco optimization”. Well, my co-workers do. I still measure reductions in power, cooling, and floor space.
Even our customers who measure the reduction in their carbon footprint don’t do it out of some altruistic, verdant love. They do it because of regulatory pressure, tax credits, and political bullying.
“Green” means reduction of costs and materials with the focus on costs. Positive environmental impacts are just a side effect.
Tuesday, March 11, 2008 at 9: 24 am |
Ha! I recently did a post with a very similar title. I agree, it’s become ridiculous with all the “green” marketing but it’s not killing me to make a few changes. I figure it offsets my gasoline consumption (I drive a big honkin’ truck and a high performance ‘77 corvette). Balance, you know.
However, I’m not giving up my two-ply, extra processed, extra soft Charmin. Not doing it.
Tuesday, March 11, 2008 at 6: 37 pm |
I just wish they’d stop it already with the sealed packaging of underwear because EVERYONE has to open it because we need to know what their definition of small, medium, and large is. I hate having to feel like a criminal about that shit. We could use some green there Mr. Klein.
Tuesday, March 11, 2008 at 7: 46 pm |
Hey there, I just kind of happened upon you blog…I love your style of writing, I imagine people don’t mess with you, haha…and on the green-thing, it has definitely become a marketing-ploy, but I take mass transport to work, which of course means that I can drive the two minutes to Starbucks on a Sunday afternoon when I don’t feel like walking…lol..